Terms of service

PRIVACY POLICY

This Privacy Policy explains how Demand. ("we", "us", "our") collects, uses and protects your personal data when you visit or make a purchase from our store. We are committed to handling your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

For the purposes of data protection law, the data controller is Demand., trading as Demand., contactable at info@demandstore.co.uk.

WHAT PERSONAL DATA WE COLLECT

When you use our store or place an order, we may collect:

- Contact and identity details: name, email address, delivery and billing address, phone number.
- Order and payment details: items purchased, order value, and payment confirmation. Card payments are processed securely by our payment providers — we do not store your full card details.
- Technical and usage data: IP address, device and browser type, pages viewed, and how you interact with our store, collected through cookies and similar technologies.
- Marketing data: your preferences for receiving marketing from us, and your responses to our marketing.

HOW WE USE YOUR DATA AND OUR LAWFUL BASES

We use your personal data for the following purposes:

- To process and deliver your orders and provide customer service — lawful basis: performance of a contract.
- To take payment and prevent fraud — lawful basis: performance of a contract and our legitimate interests.
- To send marketing emails about products and offers, where you have signed up — lawful basis: consent (you can withdraw at any time).
- To improve our store and understand how it is used, including through analytics and advertising tools — lawful basis: consent (via cookies) and our legitimate interests.
- To comply with legal obligations, such as keeping records for tax purposes — lawful basis: legal obligation.

COOKIES AND TRACKING TECHNOLOGIES

Our store uses cookies and similar technologies to make it work, to understand how visitors use it, and to measure and improve our advertising. Non-essential cookies (including analytics and advertising cookies) are only set with your consent, which you can give or withdraw through our cookie banner or your browser settings.

We use the following third-party tools, which may set cookies and receive data about your activity:

- Shopify — our store platform, which hosts the store and processes orders.
- Google Analytics and Google Ads — to measure store traffic and the performance of our advertising.
- Meta (Facebook/Instagram) Pixel — to measure and target our advertising on Meta platforms.
- TikTok Pixel — to measure and target our advertising on TikTok.
- Klaviyo — to send and manage our marketing emails.

Each of these providers processes data in accordance with their own privacy policies. We recommend reviewing them for more detail.

WHO WE SHARE YOUR DATA WITH

We share your personal data only where necessary:

- With Shopify, which hosts our store and processes your information to provide the Services to us.
- With payment providers to process your payment.
- With delivery and fulfilment partners to deliver your order.
- With the analytics, advertising and email providers listed above.
- With professional advisers, regulators or authorities where required by law.

We do not sell your personal data.

INTERNATIONAL TRANSFERS

We ship to the UK and Europe, and some of our providers (such as those above) may process data outside the UK. Where personal data is transferred outside the UK, we ensure it is protected by an appropriate safeguard recognised under UK data protection law, such as the UK International Data Transfer Agreement or an adequacy decision.

HOW LONG WE KEEP YOUR DATA

We keep your personal data only for as long as necessary. Order and transaction records are kept for at least 6 years to meet tax and accounting obligations. Marketing data is kept until you unsubscribe or ask us to delete it. Analytics data is kept in line with the retention settings of the relevant tool.

YOUR RIGHTS

Under UK data protection law, you have the right to:

- access the personal data we hold about you;
- ask us to correct inaccurate or incomplete data;
- ask us to delete your data in certain circumstances;
- object to or restrict our processing of your data;
- request your data in a portable format;
- withdraw consent at any time (for example, by unsubscribing from marketing).

To exercise any of these rights, contact us at info@demandstore.co.uk. We will respond within one month.

MARKETING

If you have signed up to our emails, you can unsubscribe at any time using the link in any marketing email, or by contacting us. We will stop sending marketing promptly after you opt out.

COMPLAINTS

If you are unhappy with how we have handled your personal data, please contact us first so we can put it right. You also have the right to complain to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection, at ico.org.uk or on 0303 123 1113.

CHANGES TO THIS POLICY

We may update this Privacy Policy from time to time. The most current version will always be available on this page, with the date it was last updated.

CONTACT

Demand.
Email: info@demandstore.co.uk
Address: Unit 167762, PO Box 7169, Poole, BH15 9EL

Last updated: 28/05/2026